University branding… doesn’t sound interesting does it?
Well, it turns out that not only it’s a really cool subject, but there’s actual academic research studying it!
Find out more about it in this episode where Eleanna & Katja interview doctoral researcher Ari-Matti Erjansola, from the University of Helsinki.
Ari-Matti Erjansola is a doctoral researcher at the University of Helsinki, Faculty of Social Sciences. His research focuses on rebranding, visual identity and mergers & acquisitions, particularly in the higher education sector. Ari-Matti is currently finalizing his doctoral dissertation and he also works at Aalto University Executive Education.
Your hosts this week are Eleanna Asvestari & Katja Kaurinkoski.
Editing by Steven Simmonds.
Episode cover by Katja Kaurinkoski.
TSB Podcast logo by Tomás Garnier Artiñano.
Jingle by Havelocke. thisishavelocke.bandcamp.com
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